Leading Cases – Corporate Communication


Campaign: “Expedition Inspiration” Aconcagua, Mendoza-Argentina

Clients: Autodesk, Inc. In a joint campaign with:

- The Breast Cancer Fund, San Francisco, Usa, Npo.
- National Lymphedema Network, San Francisco, Usa, Npo.
- Expedition Inspiration Usa, Npo.
- Jansport Industries

Action: Integral coordination of the Fundraising Campaign

The goals of the Campaign:

- To raise through The Breast Cancer Fund, U$S2.3 million for cutting-edge breast cancer research and other projects , that promote education, policy action and patient support and treatment
- To place breast cancer survivors on the summit of the highest mountain in Western hemisphere in tribute to the lives and memories of all women with breast cancer

1. Global promotion and Fundraising Campaign from Mendoza – Buenos Aires – Argentina Nationwide
2. Broadcasting project for Latin America and United States
3. Press Conferences before departure to the mountain General coordination and arrangements for the EXPEDITION INSPIRATION team from United States to Argentina : 40 Women, survivors of Breast Cancer Fund to achieve Aconcagua Summit
4. Coordination and Linkage with Sponsors and local Non Profit Organizations Liason between the main client (Autodesk, USA) , sponsors , providers, and Organizations involved